Who is your blog for? Do search engines matter? Here are 3 pieces of advice to get rid of Google's influence in your blogging life (and be free).
Not Every Google-nay Link Building Tactic Is Bad (Unless It’s Unethical)
Topics: Link-based Visibility, Native Advertising
If you’ve been following this blog a while, you know my stance on Google’s way to “boss” over the linking freedom of webmasters.
While it’s completely up to a webmaster to choose whether to adhere to a search engine’s guidelines or not, it’s perhaps worth repeating that telling webmasters how to link and when to (or not to) do it is in net contrast with the guideline suggesting that webmasters should “act as if search engines didn’t exist”.
But let’s get to the core of the question.
The post you are reading is pretty much a 13-point IAWSEO response to Roger Montti’s SEJ article on link building tactics to avoid, an interesting read that gives considerations based on Google patents and doesn’t shout out absolutes, but it provides food for thought.
Can Your Business Survive Without SEO?
Topics: Branding, SEO
Running a business without SEO?
Heh, it’s a serious question, and the core of it is: can you generate enough targeted traffic, leads and conversions to reach your goals?
There’s so much hype around SEO it’s easy to forget you are the only person who knows what your blog or business is about, who you want to reach and how, and search engines are not always the right channel to reach your target audience.
Yes, I know – this blog has its own stance when it comes to SEO, but this is about being realistic: what works for one business might not work for another.
What are your business needs?
How To Rank Your Website with Outreach-based Link Building
Topics: Guest Post, NO-SEO Ranking, SEO
A guest post by Jonathan Leger.
A few years ago, ranking your website was a simple business.
Search engines such as Google, Yahoo and Bing would utilize straightforward algorithms which mostly took into account your keywords and backlinks.
As users became aware of how their algorithms worked, they began manipulating them by performing changes to their website that would make it rank higher. Read more…
3 Essential Steps To Free Your Blog Of Google’s Influence
Topics: Freedom, SEO
I originally published this post on LinkedIn Pulse. Yes, the title (and the post itself) is intentionally thought-provoking! 🙂
Last updated: April 29, 2019
What?! Free my blog from Google? Why should I want to do something so crazy?!
I know, this is not for everybody.
If Google is your main source of traffic, you may want to think twice before you work on freeing your blog from the big search engine company’s influence.
Google doesn’t forgive– and when it does, it’s because it made you work hard — very hard — to get back into its good graces.
But if you are a blogger who’s growing tired of Google’s ever changing guidelines and you find yourself spending more time trying to please Google than to listen to the needs of your readers and pursue your own objectives— then you may want to read further.
Remember: Google doesn’t own the Web. It only owns its own slice of the Web. Whether you’ll be part of that slice is up to you to decide and act upon.
Google Penalized You? Here Are 6 Traffic Alternatives So You Don’t Have to Come Back (Ever)
Topics: Link-based Visibility, SEO, Traffic Generation
Believe it or not, it’s a common experience. Today’s Web community is mostly Google-oriented in its approach to website creation and online relationships, but Google constantly changes the rules of the game, so it’s easy to miss an update and end up with a penalty.
I also got penalized— several times. I used to cry over it years ago, when my entire income came from text link advertising and sponsored posts and advertisers complained every time they found out my PageRank had gone down, often denying me my hard-earned money just because there had been an algo update between the day I wrote the post and they day payment was due.
Well, I don’t care anymore— and I’m happy to say I still get advertisers on my penalized blogs, because they finally saw the light and realized that it’s traffic they should seek, not a (no longer updated) green bar.
So, where should you look for traffic when Google hits your site and you lose more than half of your daily visitors?
Read more…Looking for older posts? Check the Articles archive!