How to Write Content That Ranks

Topics: Content Marketing, Guest Post, SEO

Writing content that ranks, interpreted by Luana Spinetti as a cartoon showing a webmaster handing Google index sheets of paper (content)

The more time passes, the more content there is online. The internet is an ever-expanding treasure trove of content, which makes it more difficult to find exactly what you’re looking for.

And not just that — it’s increasingly more challenging to stand out from the crowd and drive meaningful traffic to your website.

The fact of the matter is, you need that traffic. You might simply enjoy blogging for your own sake and not care about who’s going to see your posts. That’s fine.

But for everyone else, content that doesn’t rank is an enormous waste of resources.

When done right, blog posts can indeed bring a lot of traffic to your website. In fact, blog posts generate about 38% of all traffic to the website. They are the number one way of getting a constant stream of effective SEO content.

So how do you make content like that?

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Google’s Take On Guest Post Links Is to Nofollow Them? Actually, Webmasters Have A Say

Topics: Branding, Content Marketing, Link-based Visibility

illustration: Google shouts "I said nofollow it!" and webmaster doesn't care and pets a backlink

Recently Google’s John Mueller said on Twitter that guest post links are a problem and they should all be nofollowed, although since Google has been dealing with them algorithmically for years, they could be now largely ignored.

I’m sure you already know (or can infer it anyway) what I think about a Web made only of “natural links“: it’s hardly a real thing and if that were the only way to build a link graph on the Web, most websites would go unlinked because they are simply seen as not authoritative enough to bother linking to.

This post is pretty much a commentary of John Mueller’s recent tweets and a way to clarify the IAWSEO stance on the whole matter.

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How to Get Traffic and Leads with 10 Digital PR Strategies (Without SEO)

Topics: Link-based Visibility, Traffic Generation, Website Monetization


PR here means Public Relations, not PageRank.

But it may also mean Personal Relationships with other webmasters and marketing teams in the same or a related niche.

Ideally, you may be able to get all the good targeted traffic (and some juicy leads) that you need using only PR-based ways to attract users to your site and forgo SEO completely.

(However, some SEO – at least On-Page SEO – will always turn out useful to get your site found on any SERP for your main keywords or at least branded keywords.)

In this post, crafted with the help of some wonderful people in the marketing industry and genius webmasters, I will show you 10 ways to get traffic and leads to your website using only PR, without having to rely on search engines.

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Not Every Google-nay Link Building Tactic Is Bad (Unless It’s Unethical)

Topics: Link-based Visibility, Native Advertising

My two-panel comic strip for this post. Link says: I'm a legit reciprocal link! What do you want? - Google says: I don't like you. You mess up my SERPs. - So link replies: Ah, and how is that my problem? Rank whatever you want, I'm the fruit of true love between two webmasters. You were not even invited. - Google does not know what to say now.

If you’ve been following this blog a while, you know my stance on Google’s way to “boss” over the linking freedom of webmasters.

While it’s completely up to a webmaster to choose whether to adhere to a search engine’s guidelines or not, it’s perhaps worth repeating that telling webmasters how to link and when to (or not to) do it is in net contrast with the guideline suggesting that webmasters should “act as if search engines didn’t exist”.

But let’s get to the core of the question.

The post you are reading is pretty much a 13-point IAWSEO response to Roger Montti’s SEJ article on link building tactics to avoid, an interesting read that gives considerations based on Google patents and doesn’t shout out absolutes, but it provides food for thought.

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Can Your Business Survive Without SEO?

Topics: Branding, SEO

business without seo

Running a business without SEO?

Heh, it’s a serious question, and the core of it is: can you generate enough targeted traffic, leads and conversions to reach your goals?

There’s so much hype around SEO it’s easy to forget you are the only person who knows what your blog or business is about, who you want to reach and how, and search engines are not always the right channel to reach your target audience.

Yes, I know – this blog has its own stance when it comes to SEO, but this is about being realistic: what works for one business might not work for another.

What are your business needs?

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