What Are Core Web Vitals and Why Should You Care About This Ranking Signal?

Topics: Content Marketing

Core Web Vitals refer to the set of specific factors that Google deems important in a webpage’s overall user experience.

It is one of Google’s efforts to provide webmasters and digital marketers with guidelines on how to improve quality signals that are important in delivering a great experience to users as they surf the web.

How Does It Affect Your SEO Rankings?

By August 2021, Google’s page experience update will be fully implemented. This means that page experience signals will begin to influence Google Search ranking.

The new ranking system will start to factor in various page experience signals, including Core Web Vitals.  Since Core Web Vitals will now make up a part of Google’s “page experience” score—Google’s way of evaluating your pages’ overall UX—investing in it early will help you get ahead of the game.

However, Core Web Vitals can help you beyond just SEO. Once you work on your site efficiency and user experience, you would have more chances of engaging your audience and converting leads. This is because your website’s accessibility, ease of use, and first impression for the user can make or break their buyer’s journey.

The Three Core Web Vitals

The Core Web Vitals are made up of three individuals page speed and user interaction measurements. They are the following:

Largest Contentful Paint (LCP)

This refers to the amount of time it takes for a page to load from the point of view of a user. Basically, it is how long it takes from someone clicking on your link to when your page is fully loaded.

You may work with a web design company to ensure that every page on your site hits LCP within 2.5 seconds. If your page loads for longer than 4 seconds, your LCP would be considered poor. You might even be penalized in ratings because of this.

Improving your site’s loading speed is essential in obtaining exceptional ROI on your content. It will help you increase visibility from potential leads. If you want to try improving your LCP scores on your own, these are the steps you need to follow:

First Input Delay (FID)

FID measures the time it takes for a user to be able to interact with your page. The interaction can include various actions that an individual may take on a page, such as clicking a link, expanding a list, and typing in information on a form.

Google uses this measurement to encourage SEO that prioritizes how a user interacts with a web page. With this, Google is able to ensure that its search rankings are providing users with convenient and accessible options.

Usually, for pages that contain blog posts and news articles and are 100% content, FID is not that important. This is because the primary interactions a user can do with the page are only scrolling up or down and pinching to zoom in or out. On the other hand, for login, sign up, and other pages where users need to click on something right away, FID plays a huge role.

Your pages should have an FID of 100 milliseconds or less to provide your audience with a great user experience. Here are the steps you need to do to improve your site’s FID scores:

Cumulative Layout Shift (CLS)

This measurement refers to the visual stability of a page as it loads. If the elements on your page move around as it loads, your CLS score will be high, which is not ideal.

When you have a stable web page, you can greatly improve the quality of users’ experience, make your site easier to navigate, and reduce the chances of mis-click on links. Additionally, keeping your CLS score at a minimum (0.1 or less), allows your audience to remember where the essential links, images, and fields are located when the page is fully loaded.

To minimize the CLS of your web pages, here are the steps you need to take:

Because Google will soon consider Core Web Vitals as essential factors to user experience ranking, it is important that you do not neglect them. When you work to improve your Core Web Vitals, it shows Google that you care about user’s experience whenever they visit your website. Prioritizing this will also improve the quality of search results in the future, which will benefit everyone.

Author’s Bio

A web professional of 20 years, Bernard is the General Manager of Truelogic, an SEO Company based in the Philippines. He is a strong advocate of creating a culture of leadership. He has launched 4 companies, over 300 websites, and more than 11,000 marketing campaigns.

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