For Bloggers: 5 Tips to Write a Good Article For People, NOT Google
This post is about Blog Advertising, Niche Blogging, Personal Blogging / 4 minutes
Write for people, not for Google.
There are so many blogs where I wish I could take the owner by the shoulder and ask, “What do you think you’re doing?”.
Because they’re clearly written for Google.
Oh, perhaps there’s no spun content, no keyword stuffing, no questionable outlinks. Perhaps the content is just so good, and the blog ranks well in Google.
But that it does— it makes Google happy.
And there’s no heart in that blog.
As a reader, I’m not lured to read. I don’t feel welcome.
1. Write to your audience, NOT Google
Be honest about who you are and what you’re about.
People read your page, not Google (machine reading is another thing).
Google is just a search engine, but the people who come across your page are coming to hear what YOU are saying.
Do not say or promote things that you think will get you popular with Google; chances are likely, it won’t.
Be real about who you are and people will feel it and follow you and get passionate about your message.
Offer a links section to put up banners and buttons for other bloggers who share interests with you.
Google may frown upon this practice, but sharing Blogrolls with people who deserve it can only benefit your blogging relationships in the long run.
Also, you can swap comments and grow both relationships, traffic and a community around your blog.
It’s like swapping phone numbers— all friends do it.
Your online friends (and YOU!) deserve as much.
3. Don’t let Google penalties stop you!
Write what you want to share without worrying that your article has too many links or is too short.
The length and links are up to YOU.
This is YOUR article, not Google’s.
If they don’t like the length of your page or links you included, forget them. It is NOT their job to boss you about on how to write your own blog.
If Google wants a blog written a certain way, they can go ahead and write their own. Your blog is yours.
4. Don’t worry about keywords
Getting your point across is more important than keywords to get found on Google!
Plus, you are not guaranteed that your keywords are going to turn up the results you want anyway.
For example, if you write a blog post about nails, as in fingernails and maybe how to maintain and upkeep them, and optimize it for “how to maintain nails upkeep”, that keyword is terrific until it attracts a handyman looking for the other kind of nails that hold things together.
Your keyword was indeed relevant — to you. The handyman is probably scratching his head and wondering why we ladies bother to paint our nails and where can he find the length he is looking for?
5. Learn to say “so what?”
So what? So what if Google is upset with how I run my blog?
It’s MY blog!
If I want to write about purple spotted giraffes, that’s my right. Google can do whatever it wants, but do NOT let it persuade you to change who you are and what you value and believe in.
Plus, think about it logically– what can Google REALLY do?
It’s not a deity and it’s not a governmental authority that holds any true power to change or alter your life. Little matters that Google holds 68% of the current search engine market share— it’s not worth it, and the market share may change next year or in two years.
Go on writing about anything and everything that suits you.
So what if Google dislikes it? So what if you lose ranks and pageviews?
It’s not about that, it’s about your audience and you, and if Google can’t understand that, you just have to say “so… ” — well, you know.
Whether you’re blogging for yourself, your readers or your client / advertiser today, ask yourself:
If Google suddenly penalized my blog, would my posts still have value outside of their original search engine traffic purpose?
The answer to that questions will clear any doubts.
This guest post has been contributed by Mandi Pope, previously a volunteer for Sponsored Circle.
Image credit: Till Westermayer via Compfight
Originally posted on: Written on October 7, 2014, TuesdayLooking for older posts? Check the Articles archive!