How To Rank Your Website with Outreach-based Link Building
This post is about Guest Post, SEO / 4 minutes
A guest post by Jonathan Leger.
A few years ago, ranking your website was a simple business.
Search engines such as Google, Yahoo and Bing would utilize straightforward algorithms which mostly took into account your keywords and backlinks.
As users became aware of how their algorithms worked, they began manipulating them by performing changes to their website that would make it rank higher.
And (Irriverent) SEO Came to Be
This was the birth of Search Engine Optimization – a set of techniques designed to improve a website’s pagerank. Of course, this was problematic from the search engines point of view.
Users would often stuff their articles with keywords and use automated software in order to get links from all over the web and suddenly, their pages were among the first results – even when the actual content was of poor quality.
In order to counteract this, search engines fine-tuned their algorithms as much as they could, making it more and more sophisticated – to the point that it could reliably detect the quality of your links and content.
Over time, it became much harder to fool the search engines and they began rewarding those who provided good content instead of the ones who had a great SEO strategy.
While many people still swear by traditional SEO methods and they still do work to some extent, there are more effective ways to improve your pagerank nowadays.
A SEO Strategy that Work: Outreach
It’s best to focus on getting links from popular websites which are related to your topic or niche.
Remember, simply having a lot of links to your website isn’t enough.
You must get contextual links from relevant websites which are already ranked high.
There is an easy way to go about this.
Outreach to webmasters.
Usually, you want to do some research and find out which are the highest ranking websites for your keywords.
Contact them through their social media accounts, a ‘contact us’ form or by looking at their domain’s whois information and politely ask them for feedback on your content and if they [accept content submissions.]
Obviously, you should make sure you have lots of good content on your website, otherwise, they’ll give you negative feedback or no feedback at all, and are likely to lose respect for you.
If your quality is good enough, they will probably respond positively.
Quality content is always welcome and webmasters will often happily accept this offer.
Simply ask them to include a little ‘About the author’ box by the end of your articles and you’ll get quality links from reputable pages, increasing your pagerank in no time.
Do this with a few website owners and the search engine algorithms will soon determine that your website is more relevant than others with thousands of backlinks and dozens of keyword-stuffed articles.
This a simple ranking strategy, but it’s incredibly effective.
If you can provide quality content, which you should be able to do anyway, you’ll be amazed at the results.
Figuring out the website owners’ contact information and sending each of them messages can take some work, but it’s going to pay off.
Whatever niche you choose, if you are willing to put in the work, you can certainly improve your pagerank and get plenty of traffic out of it.
If you can adapt to this new strategy, it won’t be long until you push your website to the top of the search results.
Jonathan Leger has been a successful Internet Marketer for over 11 years. He owns an SEO Tools suite at KeywordCanine.com.
Thoughts? Feel free to email me your feedback on this article to firstname.lastname@example.org. You can also contact the guest writer on their website(s).
Originally posted on: Written on January 18, 2016, MondayLooking for older posts? Check the Articles archive!