4 Reasons Why I Advise Clients To Use WordPress For A Website Builder

Note: I no longer offer web design services as of January 1, 2017. However, I still provide website creation advice as part of my consulting services.

Construction mechMore often than not, my web design clients don’t know how to manipulate HTML code.

Nothing wrong with that— once upon a time (back in 2002) I was also a beginner and I used Microsoft FrontPage to create my first website graphically.

Nothing fancy, but it helped get things done.

FrontPage is no more, but other website builders have come up over the last decade.

Weebly is an example most of you will recognize. If you don’t know what is a website builder, you can find a brief overview here.

However, if a client asks me what to use for a website builder, I would say: WordPress.

Why WordPress?

The 4 points below illustrate my views.

1. WordPress widgets and customizations make graphical website building easy

When I design a website for my client I generally configure custom widget that they can rearrange to their liking under the Appearance -> Widget sidebar menu, located inside the WordPress Dashboard.

WordPress themes are also graphically customizable through an header image uploader and a background custom color option. Generally, these options appear under Appearance -> Customize or Appearance -> Theme Options.

Another useful addon is the Microthemer Lite plugin for the visual editing of WordPress themes.

2. The WordPress visual text editor is WYSIWYG and CSS can help

WordPress comes natively with a WYSIWYG editor for posts and pages, but I will make an effort to make it even easier for my client by writing a custom CSS for the text editor that resembles the main WP theme.

Thanks to this CSS, my client can ‘preview’ his post or page as they write it.

3. WordPress Dashboard and basic editing tools are intuitive

It’s easy to navigate the basic WordPress Dashboard, and most plugins come with very visual tools and interfaces these days. You can get a glimpse of what I mean here — some Dashboard plugins are downright easy to use!

4. WordPress basically stays the same

The Weebly interface has changed since I last used it back in 2008. WordPress has also changed, but it is basically the same software with the same structure and the same tools.

This is a plus point for the end user, who doesn’t have to learn how to use an upgraded system from scratch (like Joomla! for example).

These 4 points state the reasons why I advise clients to use WordPress for a website builder. What’s your take on the matter?

Feel free to send me an email at

Image credit (cc) Paul Evans

About the author

Luana Spinetti

Luana Spinetti is a marketing blogger and artist for hire based in Italy. She has been in business since 2009. When she's not busy writing or drawing for clients, you may find her reading a Sci-Fi book or scientific articles on robotics and Computer Science. Get in touch with Luana on Twitter (@LuanaSpinetti), Instagram (@luanaspinetti) or Goodreads.

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