My Writing Process: How I Approach B2B Blogging and Copywriting, In A Nutshell
When I tackle B2B blogging and copywriting, I begin with ideas.
That’s when the longest conversations with a client happen. It takes some brainstorming together!
I have to fully understand your problem and your audience — who could get me on the right track more than the client themselves?
After problems, angles and target audience are filed and sorted, it’s time to talk practical stuff:
- Keyword research
- Blog post writing style
- Length and formatting
- Any required images
- Research/expert insight (will these pieces require extensive interviews or will those be a plus?)
I’ll file that all in an audience persona and content brief before I start working on an outline that I will strive to email you in 4 days.
By that point, if you approve the outline, we can get on to the first draft and the collection of the necessary information (read case studies, interview experts, get statistics, testing).
How long this step will take depends on the depth and length of the blog post or copy piece (and a blog post is different from a case study or a report, so time also depends on what type of copy we’re working on).
The first draft of a 1,200-word blog post that doesn’t need interviews usually takes me 4 days to write and format. Add 3 days to include statistics, links, quotes (from research, Twitter, etc.) and images as needed.
The final draft will include your feedback and a minimum of two rounds of editing.
Request my fee schedule
My freelance blogging / content marketing rates include:
- Preliminary discussion of the copy goals
- Interviews and research as needed
- Unlimited post revisions (although one or two draft edits are usually enough to make my clients happy)
- Customized Creative Commons images (or my own illustrations)
- Post optimization for search engines (SEO)
Freelance copywriting rates include all of the above plus the thorough review of any marketing and product / service material I’ll need to study to write the right copy for your business.